The Florine Dress

Name: The Florine Dress
Brand: Helena Bloom
Price: 129.99 USD
Availability: InStock

$259.99 $129.99

Free US shipping

Designed in Charleston

Excellent 4.7

selling fast- restocked twice

A garden, gathered at the hip, spilling into sea-stripe.

The bodice is embroidered by the handful — pink roses, marigold, green leaves scattered across cream — and then, just below the waist, it lets go into a full skirt of soft aqua stripe that moves when you do. The waist sits low on purpose: the gather drops from below the widest point so the skirt skims rather than clings, and the vertical stripe draws the whole line long. Worn with a flat sandal, it reads tall and unhurried.

All that embroidery, and nothing to feel — the bodice is lined smooth against the skin, so what you see on the outside stays on the outside. Fine straps adjust to your exact height and a back zip sets the fit, so it stays put from lunch to the long way home. Bamboo lends the skirt its liquid, breathable fall; linen gives the bodice its shape and its habit of softening a little more with every wash.

Let yourself bloom.

Bamboo–linen blend · embroidered, lined bodice · adjustable spaghetti straps · back zip · dropped waist into a full gathered skirt · fitted through the bodice, full and flowing below · size to your bust; if you're between, size up · model is 5'7" wearing a size M · in Grotto Stripe · machine wash cold on gentle, hang to dry, warm iron while damp

Returns & Refunds

Get your refund faster with easy online returns!

Return received within 30 days from delivery will be refunded to:
Original form of payment

To start a return, mail your items back to us using the return instructions provided by our team at: support@marlowedawn.com

We are available 24\7 for any question!

you can also contact us here

Click here for complete return details or international return information.

Orders placed before 2:00 PM CST (Mon–Fri) are processed the same day. Orders received after that will ship the next business day.

Below are estimated delivery times. The dates shown with your tracking link will be the most accurate.

Estimated Delivery:

Handling (U.S & International): 1–3 business days

Transit (U.S & International): 2–9 business days

Total (U.S & International): 3–12 business days

Orders to PO boxes, Alaska, Hawaii, APO/FPO addresses, and US territories may require additional delivery time.

We offer free standard shipping on all orders to the United States, Canada, the United Kingdom, Australia, and New Zealand.

For all international orders above $150, we won't charge any shipping fees.

Please visit our shipping page to view full shipping details.

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Excellent 4.7

Your own words

Got stopped twice on vacation asking where it was from. The print is even prettier in person. It has that slightly vintage, feminine look.

Verified

Sarah M.

I was nervous about ordering because dresses are usually tight across my chest, but this one actually fit. For reference, I’m usually M and ordered the M size. it’s really true to size.

Verified

Jenni L.

this came for my granddaughters birthday party and I felt so good in it. I'm in my 50s and it's flattering without being tight anywhere. got compliments all afternoon

Verified

Flora R.

The detailing on this is gorgeous in person. much much better than the photos, honestly. I Wore this to my daughter's rehearsal dinner and didn't want to take it off.

Verified

Courtney K.

I feel confident and beautiful every time I wear it. The linen is substantial, fully lined, not a hint of see-through. Ordered my usual.

Verified

Sophia T.

The fit is flattering and the material is high quality. marlowe dawn never disappointed!

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Stephanie W.

Dawn Belongs to You.

FAQs

Most of our pieces run true to size — if you're usually a medium, order a medium.

Each product page lists specific fit notes and measurements, and our linen and cotton styles are made with a little ease, so they sit beautifully without feeling tight.

Between two sizes? We'd nudge you to the larger for a more relaxed, effortless drape.

Still unsure? email us your measurements and we'll help you find the ideal size!

You will receive a shipping confirmation email with tracking information once your item(s) have shipped.

You can check the status of your order here.

Please have your Order Number or email address ready!

You can also email us at Support@marlowedawn.com to get information on your order.

We process orders within 1–3 business days, and transit typically takes 2–9 business days, depending on your location.

The estimated total delivery time is between 3 and 12 business days.

Once your order ships, you’ll receive detailed tracking information so you can follow its journey every step of the way.

If something isn't quite right, you have 30 days to return it for a refund to your original payment method — think of it as your fitting room at home.

The pieces just need to come back unworn with tags.

Start a return anytime through the link in your confirmation email or by reaching out to us.

Yes, we ship internationally.

Our trusted carriers include USPS, DHL, UPS, Canada Post, Royal Mail, Australia Post, and many others.

If your country is available at checkout, we can deliver to your location.

We accept Visa, MasterCard, American Express, Discover, Diners Club, PayPal, Apple Pay, Google pay, Amazon pay and Shop pay.

Our site uses secure SSL encryption to keep your personal and payment info safe.

We take your privacy seriously—and thousands of customers trust us to deliver every day.

Every Marlowe Dawn piece begins in Charleston, where it's designed — the fabrics, the shapes, the way a dress is meant to move and feel in the summer light.

From there, each piece is made by skilled manufacturing partners across the globe, by people who take real care with their craft.

We choose our makers for the quality of their work, and we finish every order with the same attention, wherever in the world it's sewn.

Our focus never changes: beautifully made pieces, honestly priced, that you'll reach for season after season.

We're a young, independent charleston brand, and we're growing the right way — one beautiful piece and one happy customer at a time.

That means designing things we'd wear ourselves, pricing them so they're a joy rather than a splurge, and standing behind every order with easy 30-day returns and amazing team who answer when you write.

Most styles are happiest with a cool, gentle machine wash and a flat or hang dry — linen actually softens and gets better with wear.

Specific care details are listed on each product, and on the care label inside.

As soon as we receive your order, we start working on it right away.

If you need to cancel or modify your order, let us know immediately.

If your order hasn’t been processed yet, we’ll modify it or cancel it right away.

If it’s already on the way, you can return it once it arrives.

email us at Support@marlowedawn.com to get help with your order.

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